Podcast: SAID DIFFERENTLY

Catch episodes of our podcast/videocast focused on B2B messaging and go-to-market storytelling and the expert guests who help us dive in. Available on all major podcast platforms plus on YouTube!

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Episodes

Ep. 25 · Fixing Message Malfunction at the Marketing-Sales Junction

Marketing may own a company’s messaging, but because Sales owns the number (and their comp that comes from it), that message better work well or it’s going to diverge. In this episode, guest Marcus Andrews discusses his approach to developing a strong relationship with sales, emphasizing the need for marketers to understand storytelling challenges from the sales perspective and collaborate accordingly.

Ep. 24 · How MQLs Broke Marketing's Credibility and How to Rebuild It

In this episode, we dig into the spicy topic of how to best measure marketing's impact in B2B and why MQLs and other attribution metrics have failed us thus far.

Ep. 23 · Human Judgment Remains Critical For Messaging Fundamentals

This episode discusses the importance of applying human judgment in go-to-market storytelling amidst the ease and speed of AI-generated content.

Ep. 22 · RevOps Cares More About Messaging Than You Think

Jeff Serlin joins to discuss the tangible impacts of better messaging on RevOps and overall pipeline improvements.

Ep. 21 · Your Competitor Makes a Messaging Move. BREATHE.

Discussing how to maintain perspective when faced with competitors' messaging changes.

Ep. 20 · The New Messaging Rules When AI Accelerates Product

Exploring the balance with messaging as AI speeds product release cycles.

Ep. 19 · Messaging in Regulated Industries Means Taming Complexity

Discussing how regulations impact messaging in industries like healthcare, insurance, and legal services.

Ep. 18 · Product Marketing Value Goes Up When it Shifts Left

Examining how early involvement of Product Marketing can close the revenue gap.

Ep. 17 · Defining and Measuring the Role of Chief Storyteller

Elliott Rayner discusses aligning storytelling with commercial outcomes.

Ep. 16 · Messaging at the Early Stages

Deirdre Mahon shares insights on messaging challenges for early-stage companies.

Ep. 15 · Why Empathy Means a Stronger Messaging Connection

Leilani Garrett discusses the importance of applying empathy in messaging.

Ep. 14 · You Don't Hate Slides. You Hate Bad Storytelling.

Mikey Mioduski offers practical advice for effective slide presentations.

Ep. 13 · Role-based Storytelling in a Funnel-focused World

Discussing the application of behavioral change model thinking to content strategy.

Ep. 12 · An Investor and Board Member's View of Messaging and GTM Story

Brett Queener provides insights on messaging from an investor's perspective.

Ep. 11 · Lessons Learned from Salesforce's Early GTM Story

Exploring lessons from Salesforce's early go-to-market strategies.

Ep. 10 · A Leadership Path for Product Marketing

Ali Hanyaloglu discusses pathways for product marketers to land in leadership roles.

Ep. 9 · Market Positioning vs. Messaging - and the AI Factor

Katey Mokelke addresses the importance of positioning in a B2B context.

Ep. 8 · Earned Media's Outsized Role in the AEO/GEO/SEO Era

Evan Boyer discusses the evolving role of media in B2B messaging.

Ep. 7 · Using AI for Messaging Help - Opportunities and Risks

Exploring the opportunities and risks of using AI for messaging strategy.

Ep. 6 · Product Marketing Must Bring the Subject Expertise

Constantine Limberakis emphasizes the importance of market knowledge in product marketing.

Ep. 5 · Finding Both Product-Market Fit and Message-Market Fit

Chad Butz discusses the evolution of go-to-market messaging.

Ep. 4 · Building Product Launch Stories That Stick

Maureen West shares insights on managing product launches effectively.

Ep. 3 · Trust Drives Messaging Alignment for Sales and Marketing

Scott Heimgartner talks about rebuilding trust and alignment between sales and marketing.

Ep. 2 · Is Product Marketing Ready to be Measured?

Eric Boduch discusses the evolving metrics in Product Marketing.

Ep. 1 · The CEO's Stake in Messaging Success

Jake Sorofman talks about the importance of messaging from a CEO's perspective.