Our Product

Track Every Message. Win more Deals.

You invest a lot to bring your story to market, but is it working the best it can?

Troupe is your central hub for measuring, optimizing, and scaling up effective messaging at each touchpoint and stage of the buyer journey. Once you know what's working well, you can see where to improve alignment to help win more deals.

How It Works

The Power of AI to Analyze Your Messaging

Troupe uses the power of AI to analyze how your messaging is performing "in the wild" – by connecting the dots between the story you think you should be telling, how well it's being told, and what's most impactful on revenue growth.

Centralize Your Messaging Guide

Maintain a transparent source of truth for your desired messaging that's query-ready and version controlled. Troupe is 100% flexible to let you build or migrate your messaging documents with the help of our AI assistant.

Connect Your Assets and Interactions

Our AI calculates how well your content and interactions (calls, emails) align to your messaging guide. We directly integrate with content systems, sales enablement, call transcripts, and marketing and CRM systems.

Link Your CRM to See Pipeline Impact

With read-only ingestion from your CRM system, Troupe measures and highlights how well messaging and assets are performing in stage-to-stage conversions and wins – at both the rep and account level.

Key Capabilities

Spot and Prioritize Opportunities

Playwright AI Assistant

Helps maintain your messaging, answers questions, and recommends message usage.

Unlimited Scale

Analyze 100% of transcripts, marketing and sales emails, and content generated across GTM team members.

Easy Reporting Dashboard

Provides KPI status, tracks trends, and surfaces what may need attention now.

Performance Drill-downs

Analyze performance by assets, reps, accounts, and deals in your pipeline.

Science Meets the Art of Storytelling

Say goodbye to vanity metrics, opinions, and anecdotes as the drivers of messaging and content decisions. In Troupe, we give you KPIs that help you combine the science with the art of storytelling, so you can hone your GTM script and playbook.

• Messaging Alignment Scores
  By rep, by account, by asset, and by each message point

• Messaging Alignment Compared to Competitors
  Overall and by each message point

• Messaging Sentiment Scores
  By rep, by deals and by each message point

• Association of Messaging Alignment to Pipeline Value
  By rep, by account, and by asset

• Frequency of Use
  For each messaging point

• Messages and Assets Present
  When an opportunity advances to the next sales stage

Integrations

Seamless and Secure Connections

Troupe delivers insights and value in days, not weeks or months.

We’re ready to ‘white glove’ your experience!

Wide Range of Connections

Connect directly to your systems that generate and store content assets, external-facing emails, call transcripts, and sales pipeline data.

Read-Only Security

We establish read-only integrations, so we're never making changes to your source systems.

SOC2 Type 2 Certified

We're SOC2 Type 2 certified for your security confidence.

Let us know which systems and sources you use, and we'll work to make this as easy as possible to get started!