Track Every Go-to-Market Message. Win more Deals.

You invest a lot to bring your story to the market, but is it working the best it can?

Troupe is your B2B Messaging Intelligence hub for measuring, testing, optimizing, and scaling up effective messaging at each touchpoint and stage of the buyer journey. Once you know what's working well, you see where to improve to capture more revenue.

Track GTM Story Alignment, Adoption, and Revenue Outcomes

Troupe uses a multi-faceted AI approach to analyze how well your market-facing messaging "in the wild" is driving revenue. Troupe connects the dots between the story you intend to tell with how well it's being told, to who, and what's most impactful on revenue growth.

Centralize Your Messaging Guide

Maintain a transparent source of truth for your desired messaging that's query-ready and version controlled. Troupe is 100% flexible to let you build or migrate your messaging documents with the help of our AI assistant.

Connect Your Assets and Interactions

Our AI and natural language processing calculates how well your content and interactions (calls, emails) align to your messaging plan. We directly integrate with content systems, sales enablement, call transcripts, and marketing and CRM systems.

Link Your CRM to See Pipeline Impact

With read-only ingestion from your CRM system, Troupe measures and highlights how well messaging and assets are performing in stage-to-stage conversions and wins – at both the rep and account level. Know which messages can help turn objections and deal risks into wins.

Key Capabilities

Beyond Basic LLM Prompts: Troupe’s Robust Features for Achieving Messaging and Storytelling Success

Messaging Signals You Can Act On

Troupe’s AI surfaces statistically significant patterns that show where your messaging advances pipeline and where it doesn’t. It quantifies the potential revenue at stake and recommends actions.

Watchlists

Great for goal setting: Build watchlists that track messaging pipeline metrics, alignment, and adoption over a time period. Specify the messages, deal types, and teams you want to include in each watchlist.

Highest & Lowest Performing Messages

View a real-time summary of which messages in your guide are lifting sales win rates and which are hurting it, based on meaningful data samples, not just gut-feel or one-offs.

Top Sales Storytellers

See which reps are strongest in converting deals and the messages behind those wins. This helps you know what can be replicated based on success and where to focus re-training and coaching.

Un-Block More Objections

Objections from every interaction are automatically categorized by theme and severity, so you see in aggregate where and which messages have been successful in unblocking those objections.

De-Risk Deals

Get a snapshot of open deals that lack high-performing messages or have unaddressed objections, so you can act sooner. See how much revenue may be on the line and get deal-level recommendations on what to address.

Activate What You Learn

The Data You’ve Been Missing to Guide Your Narrative Decisions

Troupe isn’t just closing your messaging and storytelling blind spots. Our AI gives you guidance on what to do with that new information.

Where to Update Your Messaging Plan

When there’s evidence you should revisit an element or group of elements in your messaging guide, based on high or low performance.

When a “Rogue” Message Should be in the Narrative

Message variations and emerging messages not in your current guide will be called out when successful. You decide whether to formalize them.

Where to Focus Content, Sales Training, and Coaching

Prioritize where you have low adoption and alignment around high-performing messaging items, so you can scale up relevant usage across GTM teams.

Tailor Messaging for Prospects vs. Customers

Get guidance on where messaging performance differs for new business deals vs. to your existing customers, so you can optimize narratives and execution.

Science Meets the Art of GTM Storytelling: Messaging KPIs

Say goodbye to vanity metrics, opinions, and anecdotes informing your messaging, sales conversation, and content decisions. With Troupe, everyone has the messaging evidence to deliver a revenue-maximizing script and plays.

• Messaging Alignment Scores
• Frequency of Use
• Messaging Sentiment Scores
• Objection-Handling Winning Patterns
• Highest-Converting Messages
• Most-Winning Messages

Integrations

Seamless and Secure Connections

Troupe delivers B2B messaging intelligence insights and value in days, not weeks or months.

Wide Range of Connections

Connect directly to your systems that generate and store content assets, external-facing emails, call transcripts, and sales pipeline data.

Read-Only Security

We establish read-only integrations, so we're never making changes to your source systems.

SOC2 Type 2 Certified

We're SOC2 Type 2 certified for your security confidence.