Prove Your Messaging Drives Revenue. Improve Where it Doesn't.

You can’t afford under-performing messaging. Across all your content, calls, emails, stages, and personas: Troupe measures go-to-market story adoption, consistency, and its impact on conversions, pipeline, and win rates. Know where to improve – and where to scale up.

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Your Story is Being Told Everywhere

Messaging KPIs and Attribution to Make Sure Your Story is Working.

Troupe is your central hub that uses powerful AI analysis and co-piloting help to evaluate messaging performance, navigate your messaging, and pinpoint what converts and drives deals.

• Compiles and analyzes messaging alignment and effectiveness
• Looks across all touchpoints and content, at every stage
• Surfaces new ideas and what needs attention
• Replaces opinions with measurable data

Where Can Troupe Help You?

At every stage of your messaging development, execution, and evolution, Troupe is there to make a positive impact.

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Discover

Find where messaging is working best – even if it’s “rogue.” Identify areas for action. Share outcomes to better inform GTM priorities.

Adopt

Build confidence in your message and assets, so teams are consistent and effective. Close training and enablement gaps faster.

Innovate

Stay on top of and adapt to what’s converting as market dynamics change – including how you perform in competitive messaging.

Coordinate Story Performance Across Go-To-Market

Troupe is your command center for analyzing and aligning messaging across all GTM functions — helping you drive consistency, confidence, and conversion.

Marketing

With the power of AI to measure messaging performance across the full journey, move beyond guesswork to data-backed decisions that increase engagement, conversions, and revenue. Drive stronger alignment and discovery across GTM stakeholders.

Revenue and Sales

CROs and sales enablement pinpoint the messages and content that remove friction and improve wins. Scale-up what works, increase knowledge, and execute with confidence.

Product

Track how product messaging is used in the field, what's landing with buyers, and where it needs improvement — with insights drawn from calls, content, and pipeline data.

Customer Success

Ensure you align post-sale messaging with the rest of the GTM org — keeping the story value-focused throughout the customer lifecycle to build trust and ensure retention.

"Today, we invest millions in paid ads, content, people & gobs of tools, yet with all of that… We still cannot actually measure whether what we're saying is working, or if it's even being used. Troupe is a game changer."

Alison Murdock

Principal at Trusted CMO

"The go-to-market story is seen as a 'dark art' but it shouldn't be. Its impact should be clear: measurable and more easily scalable."

Jake Sorofman

Former CMO of Pendo and Visier

Benefits

Engage

Effective messaging improves conversions at every stage of the journey.

Shorten

Reduce sales cycle length, competitive losses, and pushed deals.

Optimize

Get more ROI out of your GTM investments and teams.

Win

Monitor and improve win rates by scaling what works best.

Frequently asked questions

What does Troupe measure?

Is Troupe just for Marketing? Who uses it?

How is Troupe making decisions about messaging alignment?

How does Troupe get all the content it analyzes? Do I have to manually upload anything? Also, can Troupe help me create content?

How exactly does Troupe use AI?

There are a lot of Marketing and Sales tools out there, such as transcription tools, sales enablement, conversational intelligence, and competitive intelligence. What can I get from Troupe that I can't get from these other solutions?

Other tools tell me which assets or campaigns link to deals. How is Troupe different?

Is Troupe SOC2 certified?

What is Troupe's pricing? How much does it cost?