📖 New ebook: Close the Messaging ROI Gap. How to get the metrics that define storytelling success.

Download.→

About Us

Empowering organizations to say the right thing to the market.

"Is this new messaging working better?" "Where are we inconsistent?" "Is it being adopted as quickly as we hope?" Troupe is B2B Messaging Intelligence that gives you an easy and centralized way to connect your desired story and messaging to all the ways it's actually being told. From there, Troupe tells you which parts of your go-to-market story advance buyer journeys, sales conversions, and revenue outcomes and which messages put you at risk.

Our Messaging Mission

Your story may be just as important as what you're selling, if not more. You invest time, money, and resources into crafting and activating your story.

But: Questions persist about your story's adoption, consistency, and ultimate impact. What's missing is data evidence over opinions.

Troupe is the B2B Messaging Intelligence solution that uses AI to continuously ingest and analyze your assets and new interactions (including AI-generated content), compare it to your current story and messaging guide, and show what's aligned and lifting the sales pipeline. This data helps bring together your troupe: Marketing, Revenue Teams, Customer Success, and Product teams to execute a high-performing go-to-market story.

Leadership

Austin Webb

Co-Founder & CEO

Co-founder of Fifth Season, Co-founder of Nudais.

Nathaniel Minto

Co-Founder & CPO

Former CEO of New Ambit and VP Product at ShowClix.

Eric Boduch

Co-Founder

CEO at 24 and Up, Co-founder of Pendo.

Advisors

Jennifer Sikora

Founding Advisor

Fractional CMO, 20+ years B2B Marketing Leadership XP

Julie Bryce

Advisor

CMO, Chief Commercial Officer, Board Member

Jake Sorofman

Advisor

Former CMO and VP - Pendo, Visier, Gartner. Fractional CMO.

Jeff Nicholson

Advisor

CMO and VP, 20+ years B2B AI Growth Pegasystems, Kitewheel

Troupe.ai

troupe.ai